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Effective Comunication Using Social Media:


An Hands-on Workshop for NGOs by Social Equity in association with Symbiosis School of Media & Communication

Event Details

When: 25th February 2016

Time : 10:00 am - 5:00 pm 

Venue: Ashirwad, No.30b-1, Opposite To SBI Bank & Next To White House, St Marks Road, Bangalore - 560001, +(91)-80-22210154, +(91)-9916365998



Social Media has changed the way people connect, discover, and share information. It is a very creative way of telling your story and effective way of communicating to your target audiences.  It is a great tool that can be used to communicate with a wide set of audience about the work NGOs have undertaken and mobilize support and resources. Social media offers a world of opportunity for tech-savvy NGOs. Regardless of the type, scope of work, mission or objectives of any given NGO, social media can be used by all.


The workshop is designed to provide participants with an understanding of the power of Social Media and equip NGOs with the knowledge and skill to make social media work for their organization. The workshop will cover:

  • Traditional ways of communication vs. digital methods

  • The ABC of Social Media

  • Various types of Social Media tools

  • Fundamentals of big three and others.

  • Why? When? Where to Begin? Which Channels Matter?

  • What constitutes an effective social media content?

  • Has someone done it successfully? – a case study of a NGO who has effectively used social media. 


Who should attend?


The workshop is suitable for communication and PR officers of the organization. 

The Trainer

Abha Saxena (, the founder of Social Equity Advisory Services, is an industry veteran with over two decades of entrepreneurial and corporate experience in diverse leadership roles. eARLIER in her career, Abha, as strategic marketing professional has built successful marketing (traditional and digital) strategies for large corporate, start-ups and non-profits. She has been involved in providing CSR consulting to corporate and management consulting to NGOs since 2009. She had also held the position of VP Programs at NASSCOM Foundation and lead BR Forum, Disability and volunteering programs to success. 

Registration Details

Registration details to attend the "Effective Communication Using Social Media" workshop are as follows:


Registration Fee :
INR 2000  per person

Please note: Fee includes lunch and tea for the day.

Since it is a hands on workshop, please bring your own laptop and dongle to access internet. 


Payment mode:

Cheques should be drawn in the name of 'Market Access Consulting'


Online payment can be made to :

Account number : 04761010001260,  

Bank Name: Syndicate Bank, NGV Branch, Bangalore - 560025

Type of Account - Current,

IFSC Code: SYNB0000476


How to register?

To register please click here.

If you have trouble viewing or submitting this form, you can fill it out online by copy-pasting the link in your web browser :

or write to or call on 9980527453.


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