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Customer Speak 

Abha was a Consultant to CMCA in 2016 for a period of 6 months. During this period she really helped us to strategize on our fund raising efforts, to sharpen our communication pitch and to re-look at some of our expectations.
This helped us to review our work and think out of the box. Abha was also very helpful in connecting us to some corporates. CMCA definitely benefited from Abha's experience and expertise.
Ms. Vinodini Lulla, Trustee Children's Movement for Civic Awareness (CMCA)

Why Social Equity Advisory Services?

  • Abha is a certified CSR professional of ‘World Bank Institute’& International Finance Corporation (IFC).

  • Social Equity works closely with Gayatri Subramaniam of Indian Institute of Corporate Affairs and most of the compliance related work is done under their guidance.

  • Abha has:

    • Successfully developed and implemented end-to-end CSR programs for large corporates

    • Experience of working with various NGOs

    • A good network in the NGO community in India and Europe by way of being a Rotarian for more than 12 years.

    • Developed framework for measurement and reporting

NGO Advisory Services

Non-governmental/not-for-profit/ social organizations are the agencies that act as gap fillers in service delivery of the governments. Founded by the people who are very passionate about a certain issue, the very existence of an NGO depends on bringing the social change and impacting the communities positively.


Such organizations face diverse operational issues

  • The paramount issue is of funds, as the not-for-profit organizations heavily depend on donations from individuals, corporate and government funding agencies.

  • NGOs cannot afford to hire many people and most of the time few people don several hats and fulfill multiple responsibilities, hence they are highly depended on the volunteers.

  • Mostly there is lack of awareness about the good work being done by an NGO in the society. This has a ripple effect on attracting donors and volunteers alike.

Portfolio of Services

NGOs neither have the bandwidth nor the professional experience to overcome these challenges. This is where Social Equity can come to their rescue. Social Equity's operational support services include:


Fund raising strategies For a non-profit: as the name suggests are in business for ‘no profit’. Their main focus generally remains on supporting the cause. But the fact is that the ability of a nonprofit organization to achieve its mission is directly related to its ability to raise funds. In other words, regardless of who you help, you can’t do it without funding. NGOs must have a continuous source of inflow of the funds; hence a structured approach to fundraising is very important for them. Social Equity can work along with you and devise fundraising strategies, design effective fundraising campaigns, and develop plans to execute fundraising campaigns, basically provide tools to NGOs to raise funds from range of sources (to raise individuals, corporate and funding agencies etc.)


Donor management  - Donors are the most important entity in a NGOs space of work. Identifying, attracting, retaining and managing donors can be a humungous and daunting task that needs to be done well. As the donor base grows it become very difficult to individually keep in touch with all the donors. It is a difficult manage the donors base well – sending periodic updates about the NGO, inviting them to attend events, sending thank you mails etc. Most NGOs suffer from this issue. They might have a huge donor base, but they do not know how to manage it well so that they have a continuous source of funding. Social Equity can help you develop a structured and effective donor management system to enable you to keep in touch with your donors on a continuous basis.


Volunteer management: NGO largely function on the goodwill of volunteers. People volunteer either they feel very strongly about the cause or to fulfill a desire of self actualization. A happy and fulfilled volunteer is like a magnet that will attract like-minded people to volunteer their time and services to your organization. Hence it is very important to engage volunteers in the most effective way. Creative volunteer management is vital to a nonprofit's health and welfare Social Equity can help you develop a robust volunteer management program that will help you leverage the skills of each individual volunteer in the most optimum manner. We can help you develop program to employ volunteers with right skills to the right job, develop training programs, assigning and supervising work schedules etc.


Communication & awareness building: It is very important for the survival of an NGO that the society is aware of the good work they are doing. What is the use of supporting a good cause if you are not able to garner attention and have more people come forward to support it. This awareness is not only important for the beneficiaries that the help is available but also helps attract donors and volunteers alike. Social Equity can help you develop awareness building campaigns to attract volunteers and donors. Social Equity can also build communication programs to report the success of their program among communities and the friends of the NGOs (donors and volunteers). We can develop communication and awareness programmers that related specifically to diverse target audiences - communities, peers (other NGOs), volunteers, donors, government agencies.


Monitoring and Evaluation (M&E) tools and Techniques: An NGO also needs to be accountable and transparent in all its activities. We help you develop monitoring & evaluation (M&E) system and functions that will ensure smooth sailing functioning. These tools will allow program-managers as well as key stakeholders receive regular feedback.

To know more how Social Equity can help you, contact us at .

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